The Bitcoin education landscape is witnessing a significant transformation as My First Bitcoin (MFB), the pioneering non-profit organization that emerged from El Salvador’s Bitcoin revolution, announces a comprehensive rebranding and strategic pivot toward global expansion. After three years of groundbreaking work in the Central American nation, MFB is ready to scale its educational mission from serving 6 million Salvadorans to potentially reaching 8 billion people worldwide.
From Local Roots to Global Ambitions
Founded in 2021 during El Salvador’s historic Bitcoin adoption, My First Bitcoin quickly established itself as a cornerstone of cryptocurrency education in the region. The organization, originally known by its Spanish name “Mi Primer Bitcoin,” has officially retired this local branding in favor of its English counterpart, signaling a clear commitment to international expansion.
The numbers tell a compelling story of organic growth and impact. Over the past three years, MFB’s BTC Diploma program has reached more than 27,000 students, with the majority based in El Salvador. The organization’s comprehensive 2023 workbook has been translated into 23 languages and is now being independently taught across continents, from South America to Asia, demonstrating the universal appeal and accessibility of quality Bitcoin education.
Structural Revolution and New Leadership
The transformation extends beyond branding to encompass a complete organizational restructuring. MFB is closing its physical office in El Salvador and transitioning to a fully remote, globally distributed structure. This move reflects the decentralized nature of Bitcoin itself and positions the organization to better serve educators and communities worldwide without geographical constraints.
The leadership team has been restructured with new roles and directors added to support the expanded mission. Founder John Dennehy emphasized the strategic nature of this transition, stating that their ambition was always global impact, but they needed to prove their concept locally first—progressing from a single student to a city, then a nation, and now the world.
Shifting Educational Philosophy
Rather than continuing to deliver education directly, MFB is adopting a “teach the teachers” approach. This methodology focuses on empowering educators and local projects everywhere, creating tools, systems, and guidance for communities wanting to establish their own Bitcoin education initiatives. The organization is positioning itself as a facilitator, concentrating on building and improving curricula for diverse audiences while supporting grassroots movements globally.
El Salvador Chapter Closes, New Doors Open
As part of this transition, MFB is stepping back from its weekly and monthly meetups in El Salvador, transferring ownership to a collective of local projects. The organization has also concluded its Public School Program in El Salvador, which had collaborated with the country’s Ministry of Education since 2023 to promote Bitcoin adoption and financial empowerment within the public educational system.
While these closures might seem like retreats, they represent strategic resource reallocation toward the organization’s expanded global mission. The local infrastructure and community MFB built in El Salvador will continue through indigenous leadership, ensuring sustainability while freeing resources for international expansion.
The Node Network Expansion
Central to MFB’s new strategy is the expansion of its Independent Bitcoin Educators Node Network, launched in 2023. This self-governing network has already grown to encompass over 70 projects spanning 38 countries, creating a decentralized ecosystem of Bitcoin education initiatives. Each node operates independently while benefiting from shared resources, curricula, and community support.
The Node Network represents a fundamental shift from centralized education delivery to distributed empowerment. Rather than attempting to directly educate millions of individuals, MFB is creating multiplier effects by equipping local educators with the tools and knowledge they need to serve their specific communities effectively.
Future Impact and Global Movement
The rebranding and restructuring position My First Bitcoin to potentially influence Bitcoin education on an unprecedented scale. By transitioning from direct service delivery to educator empowerment, the organization is creating a sustainable model that can grow organically across cultures, languages, and regulatory environments.
Dennehy’s vision of helping others get started and succeed in their communities while linking everyone together to create a global movement reflects Bitcoin’s core principles of decentralization and individual empowerment. This approach acknowledges that effective Bitcoin education must be culturally relevant and community-driven while maintaining consistency in core principles and methodologies.
As Bitcoin continues its journey toward mainstream adoption, organizations like My First Bitcoin play a crucial role in ensuring that education keeps pace with technological advancement. The transition from Mi Primer Bitcoin to My First Bitcoin represents more than a name change—it symbolizes the evolution of Bitcoin education from a local experiment to a global imperative.